At the end of 2024, Maison Castel kicked off an exciting activation across 253 PLUS stores in the Netherlands. The idea behind the contest was simple: "Buy one or more bottles of Maison Castel at PLUS for a chance to win a Michelin-starred dinner."
To take part, customers just had to scan the QR code displayed on the in-store promotional materials during the campaign. The lucky winners, along with the store that achieved the highest sales growth, were treated to an incredible dinner at the two-star Michelin restaurant Aan de Poel and got to experience the brand's Limited Series wines in a truly special setting.
Local influencers also joined in, sharing the contest and highlighting Maison Castel on their social media channels. The influencer with the best engagement was rewarded with their own Michelin-starred dining experience at Aan de Poel!
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Maison Castel contest in 253 PLUS stores across the Netherlands!
